cpa marketing in india | 9587833190

At the most basic level, cost per acquisition is a marketing metric that measures the aggregate cost of a customer taking an action that leads to a conversion. The conversion can be one of many things, but in most cases, it will be a sale, a click, a form submission, or an app download.

You’re probably asking: “what is a good CPA?”

While a lower CPA will almost always be beneficial for your business, it’s hard to benchmark a universally “good” CPA. America has 28 million businesses — and while some look similar, each is as unique as its owners and employees. Businesses sell different products and services in different markets at different prices. So how do you know what’s “good” and how do you gauge your performance?  

One effective method we’ve found is comparing your CPA to others in your industry. Keep in mind this is not a perfect science, but it can give you a reasonable range of results you can accomplish.

Wordstream commissioned a study in 2018 that looked at cost per acquisition for Google AdWords, Google display network (GDN), and Facebook. The study found that the average CPA across all industries was $18.68 on Facebook, $48.96 on AdWords, and $75.51 on GDN.  

In the world of marketing, there are a lot of forces that you have direct control over, some you have partial control over, and other variables that you cannot control at all.

If you think of your business in this way, you’re always looking for the levers that you can directly manipulate. For instance, you can improve your conversion rate on site by iterating content, you can reduce customer churn by building out retention campaigns, and you can use CPA as a great tool for re-allocating your budget.

As a marketer, you enjoy the hustle of acquiring new customers, and you love the responsibility of driving growth for your business. Mastering CPA is something that can bring in new customers and power the growth that you desire.

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Drive Traffic To Your Site

Now that you’ve found an offer and joined a network, it’s time to drive traffic to your site.

There are a million ways to get traffic. But here are the 3 most common traffic strategies that CPA marketers use:

1. SEO

As you might expect, SEO is my go-to traffic strategy.

It takes time to kick-in, but once you rank for your target keywords, you get traffic without needing to do ANYTHING else.

If you want to learn the ins and outs of SEO, I recommend checking out these resources:

Keyword Research for SEO: The Definitive Guide

How to Get High Quality Backlinks (7 New Strategies)

On-Page SEO: Anatomy of a Perfectly Optimized Page

2. PPC Ads

PPC ads (like Google Adwords and Facebook ads) are another popular way to get traffic to your CPA offers.

The big plus of PPC advertising is that you can start right away.

(You can literally start getting traffic within an hour or so)

The downside is that you need to funnel money into your ads… Once you stop spending, your revenue goes to zero.

3. Social Media

Facebook. Instragram. YouTube.

These are all platforms that you can use to get your offers in front of the right people.

Like with SEO, it can take time to build up a following on social media. But a popular Instagram profile or Facebook page is an asset that can pay off for YEARS.